Jay Quirk
Art director and creative lead
AI Content Creation
Life’s better with a story
Client: Storytel
Role: Brand Design Lead
Deliverables: Visual Identity, Campaign Art Direction, Photography & Illustration Guidelines, Creative Inspiration
Coming soon
Brand Creative Strategy
Rekindling the art of traditional storytelling
Client: Storytel
Role: Brand Design Lead
Deliverables: Brand Strategy, Visual Identity, Art Direction, Design Systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I guided a comprehensive global brand evolution for the audiobook streaming platform, available in 25+ markets with over 2 million paying subscribers. The rebrand reignited Storytel’s fire as a symbol of connection across every touchpoint.
Product UI Design
Carrying the story into the product
Client: Storytel
Role: Brand Design Lead
Deliverables: Product UI Design, Visual Identity Integration
We extended the new brand identity into Storytel’s most intimate touchpoint: the app. Bespoke illustrations, genre motifs, and subtle branded elements transformed the UI into a seamless continuation of the brand story, making the listening experience immersive, welcoming, and distinct.
Organic Social Media
Global stories, local voices
Client: Storytel
Role: Brand Design Lead
Deliverables: Canva Template Systems, Content Art Direction, Creative Frameworks
Coming soon
I directed Storytel’s organic social strategy, creating Canva-based templates that empowered 25+ markets to customise locally while maintaining a cohesive, story-driven global brand presence.
Marketing Creative
Global stories, local voices
Client: Storytel
Role: Brand Design Lead
Deliverables: Marketing Strategy, Campaign Systems, Art Direction, Templates & Toolkits
I led the creative direction of Storytel’s marketing and advertising across 25+ markets, blending real content, AI-generated visuals, and Storytel’s own library. To support this, I built flexible, insight-led systems and templates that enabled local teams to adapt quickly while staying aligned with global brand standards.
Illustration Design System
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Brand Strategy & Design
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
App UI Design
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Marketing Creative & Design
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Partnership Art Direction
Livi X Elsan Healthcare Center
Client: Livi & Elsan
Role: Art Director
Deliverables: Creative strategy, Creative direction, Art direction
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Organic Content Strategy & Creative
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Physical Healthcare Centres
You-centred healthcare
Client: Kry & Livi
Role: Senior Art Director & Design Manager
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Brand Strategy & Design
Made for everyday journeys
Client: Banks Journal
Role: Global Art Director
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Marketing Creative & Design
Made for everyday journeys
Client: Banks Journal
Role: Global Art Director
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.
Art Direction
Made for everyday journeys
Client: Banks Journal
Role: Global Art Director
Deliverables: Creative strategy, Creative direction, Art direction, Design systems & Workflows
As Brand Design Lead consulting at Storytel (SE), I led a comprehensive global brand evolution for the leading audiobook streaming platform which is available in 25+ markets and with 2 million+ paying subscribers.