Beatport app
User research, Customer Journey, Interactive Prototype, Personas, Information architecture & KPI Framework
CLIENT
Beatport
DATE
Oct 2020 - Feb 2021
AGENCY
Kurppa Hosk
ROLE
UX Design & Research
LINK
https://apps.apple.com/us/app/beatport/id1543739988
This DJ app was a collaboration with the design team at Kurppa Hosk. We worked in tight feedback loops with the UI Designer/Visual Designer (who was at the same time designing the re-brand), Engineers, client and other stakeholders to ensure the app worked well from both business and user point of view, using qualitative and quantitative research methods.
Research
Mapping the needs
Through in-depth research, we ensured the design would resonate with both emerging and professional DJs. Ongoing research across every design and development phase was essential to keeping the process—and the outcome—firmly user-centred.
Understanding the user
By triangulating the data, including interviews, surveys and heatmaps from their website, she created four personas.
Understanding their behaviour
By mapping their Customer Journey, and wireframing the most important activities in User flows, it was possible to distinguish the most important features for the app, such as “Create new playlist“.