Defines the brand’s mission, values, positioning, and long-term goals. Encompasses messaging, tone of voice, storytelling, and how the brand interacts with its audience.

Covers the visual and aesthetic elements, such as logo, typography, and color palette. Guides the creative vision and ensures consistency in branding across different mediums.

The visual and interactive elements of a site or app, including buttons, typography, and layout, that enable user interactions. Work with the overall experience a user has while interacting with a product.

Online advertising strategies, including social media, conversion rate optimisation, email marketing and display ads, to reach targeted audiences and drive conversions through coherent design from ad to thank you page.